Without sales and marketing, no organization can soar to new heights, no matter the scale of your business. As your business expands it can be a challenge to keep up with all your customer requirements, while ensuring a seamless and satisfying experience at the same time. Marketing automation can help you to carry out all your tasks effectively and can keep your focus more on the places it needs to be. Today, marketing automation is a popular tool that is used by over 51% of businesses worldwide that is projected to have a worth of over US$6.4 billion by 2024.
But before learning more about the benefits of having CRM automation, let’s have a closer look at how it works.
How Does CRM Automation Work?
Most business owners believe that CRM automation is all about saving time, while in reality it is so much more than that on the surface. CRM automation refers to the auto-handling of manual, repetitive tasks to streamline all workflows involved, and enhancing productivity. From a broader perspective, CRMs can be of three main types – Collaborative, Operational, and Analytical. Here are some of the types of CRM automation systems out there, each with its own set of functionalities:
Marketing Automation
There’s often an incoherence between the business owners and their marketing teams’ understanding of their target groups in the market. This could lead to having difficulty in achieving conversions and results through marketing campaigns and strategies. The marketing automation can exist as a standalone system and can be incorporated into your CRMs to automate welcome emails, data syncing, etc.
Sales Force Automation
Imagine having a foolproof system that manages all phases of your sales cycle, and can help you convert more leads into customers. It comprises several tools and features that give you the ability to track, monitor, and optimize the entire sales process and customer interaction from the beginning to the end.
Service Automation
Your customer comprises the backbone of your business, and providing them with a rich customer experience pre and post-sales can determine the future success of your brand. Therefore, automating service processes such as live chat, case routing, FAQs can let your customers have quicker responses to their queries.
Benefits Of Having CRM Automation
Having CRM automation can provide you with rare, deeper access to sales and marketing funnels, unlike other resources. Here’s a detailed look into the benefits of having CRM automation:
Enhance The Productivity Of Your Sales Activities By Saving Time
With the help of CRM automation, you can save time on carrying out your sales chores such as data entry, data updates, call logs, and sending emails. Now your sales team can spend more time focusing on tracking and monitoring qualified leads, as well as curate strategies for more conversions and engagement.
Kickstart Sales And Marketing Funnels
Integrating marketing automation can ensure better collaboration between sales and marketing teams, now that you’ve more crucial data. The lead qualification rates get improved because of quicker, effective follow ups as well as connecting them to the best of sales representatives.
Promote Higher ROIs
CRM automation also helps you to have AI-driven sales reports, thus making its features more intelligent and powerful. It can help your sales team to prioritize tasks based on leads, carry out complicated decisions and optimize different opportunities.
Enrich And Elevate The Customer Experience
Since you can track every customer engagement on your website – including blog visits, email clicks, web content interaction, it can help you understand your customers’ preferences better. Additionally, because of automation, you can quickly assess customer engagement from different locations, demographics, across different social channels, thus providing you with personalized profiling and conversation with your customers.
Final Words
The best thing about automation is its auto-scaling capabilities. With the growth of each section of your business, you are going to have access to more and more data. Carrying out the process of monitoring, collating, assessing, and analyzing at the same time – automating CRMs for business owners can be just what you need to put all that valuable data to its best use. In case you already own a CRM, or would like to optimize your CRMs better as per your business, we’d recommend seeking expertise from the following channels:
Guru
A reliable website for those seeking freelance CRM development for their businesses. Their extensive portfolio of numerous freelancers with variable pricing and experience can aid in fulfilling your business requirements.
Freelancer
One of the more popular online portals to hire freelance CRM developers, they’re a great choice for business owners across different locations to find CRM support for their businesses.
CodeClouds
They’re industry leaders when it comes to support for the sticky.io platform or other similar Direct Response Marketing CRMs, and they have almost a decade-long experience in the eCommerce and direct response marketing industry. Their specialized CRM integration solutions can be subscribed to easily via affordable development packages.