Email validation is the process of verifying if an email address (email ID) is valid. Emails that exist or are valid can send and receive emails respectively. 

Here is a simple example that we notice every day when we log in to our Gmail account:

When you type your email ID in the email ID tab and if by mistake you make a grammatical error, Gmail has an inbuilt check which will let you know that you have typed your email ID wrong. To be able to do this on a larger scale, there are certain email validation tool that will help you scale your business to the next level.

The validation process typically looks after the following:

  • Checks for typos in the email IDs
  • Checks if the domain exists (For example, Gmail, Outlook, Yahoo)
  • Checks for syntactical mistakes (Missing @ symbol, using unrecognized symbols)
  • Checks for grammatical mistakes as well

How Does Email Validation Work?

Email validation follows the following procedure:

  • The client uploads the emailing list onto the platform
  • The software then performs some checks which are described in the previous section
  • It then classifies the emails in the emailing list into 3 categories:
  1. Valid: These email IDs are valid and any emails sent will be received by the recipient.
  2. Invalid: These email IDs are invalid, which means that these email IDs do not exist or have been deleted. In such scenarios, emails sent will be bounced back with errors indicating that the email IDs do not exist.
  3. Risky: These email IDs will return a message that states Domain Name Service errors (DNS), or domain does not exist among other errors.

Why is Email Validation Required?

Performing email validation is very important for several reasons.

Here are a few reasons:

  • Performing validation will delete all the email IDs that you cannot deliver. Hence the total delivery rate will increase.
  • As a business, it is important to maintain a good sender score. Performing validation will help you maintain the same
  • As you will be eliminating the email IDs where they’ll bounce back, the return on investment will be a lot higher due to the efficiency as such.
  • While running a business, the conversion rate is very important. To achieve a good conversion rate, the right emails must receive the information so that eventually, the conversion rate will get better.

Conclusion

As a business, if you wish to market your products via email, you must have a correct emailing list. This means that the emails that you send must not bounce back. To ensure that the emailing list is correct without any syntactical errors, typos, and domain errors, one must make use of the tools which are available for email validation. These tools are very effective as they ensure that all the email IDs are deliverable. The various benefits have already been discussed above, but it is important to note that to be successful in marketing your product, have a high ROI, and have a good conversion rate, you must have such tools in your toolkit to keep the business thriving.