Every firm will not be suited to selling on Amazon. So don’t rush into it just because you’ve heard it’s profitable from others. You can look for estimated amazon sales and get the best.
Here are some things to think about when deciding whether or not your company is a suitable fit for Amazon:
- Many competitors are likely to sell essentially the same things as you do. You can expect others to have gotten there first, selling the same items you do unless you have rigorous restrictions over your wares.
- Amazon imposes the rules. On Amazon, your most major competitor is typically Amazon itself, which sells similar products sourced from 1P vendors identical to yours. Amazon almost always prioritizes its effects on the site, including the Buy Box, a white box on the right side of the Amazon product detail page where shoppers can quickly add items to their shopping basket. If possible, try to stay away from competing with Amazon Retail.
- Amazon encourages sellers to use Fulfillment because it is one way for Amazon to ensure that all of its customers receive consistent service. One issue for FBA sellers is that Amazon sees them as one-time transactions, with no chance for remarketing. Instead, Amazon holds you responsible for providing distribution. If another seller undercuts you on Amazon, Amazon will usually refuse to help you remove the other seller’s listings unless you can prove the goods is counterfeit.
- According to Amazon, you must respond to consumer inquiries within 24 hours, 365 days a year. There are also stringent criteria in other areas, such as shipment schedules, confirmation emails, etc.
- Brands that meet specific criteria, such as a registered trademark, Global Standards One-sourced Universal Product Code codes, and branding on both packaging and physical products, are given more privileges by Amazon.
- According to Amazon, you must respond to consumer inquiries within 24 hours, 365 days a year. There are also stringent criteria in other areas, such as shipment schedules, confirmation emails, etc.
- Brands that meet specific criteria, such as a registered trademark, Global Standards One-sourced Universal Product Code codes, and branding on both packaging and physical products, are given more privileges by Amazon.
On Amazon, reselling might be difficult.
Many companies try to resale items on Amazon. However, if you choose to go that route, you must exercise caution. You may find yourself competing against others who are reselling the same product and the brand that sold it to you. Because you’re all selling the same thing, you’ll be fighting for the coveted Buy Box, which normally goes to whoever has the lowest price (provided Amazon Retail doesn’t offer it). You’ll frequently discover that a small business that doesn’t comprehend its entire cost structure would come under price everyone else to obtain the Buy Box, resulting in a loss.
If you want to resell on Amazon successfully, you should seek an exclusive sourcing relationship with the brand from which you are purchasing your goods. You’ll also need the brand’s promise that it won’t sell straight on Amazon or become an official Amazon vendor without providing you with adequate notice. However, finding brands that would comply with the criteria can be challenging.