The purpose of conducting a survey is to help employees improve their work, so not only praise is important here, but also indications of shortcomings. Let’s find out how to do that with the help of innovative digital tools.
How to use the online survey makers for free?
No employee wants his opinion or problems to be publicly voiced. Maintaining anonymity will allow employees to honestly express their concerns, thanks to which the HR department will be able to solve business problems and make the team more united. However, there are some reasonable concerns to keep in mind before collecting surveys.
With the best services that create surveys for free, employees answer only a few questions – which of the goals should be implemented first, how much they believe in the success of each of the goals, and how much they share them and are ready to make efforts to realize these goals. The finished form can be added to the site through the HTML code, posted on social networks, and sent to users with a direct link.
How to achieve competitive advantages from market segmentation?
By segmenting the main types of market segmentation, you can achieve competitive advantages, namely:
- the possibility of implementing a strategy of low prices or a strategy of product differentiation for a limited circle of consumers in the target market segment;
- avoiding competition in the market by developing an untouched market segment;
- creating an image of an enterprise that takes care of the needs of specific customers.
Sometimes the effective survey directly affects employees’ decisions: to continue working in a particular company or to look for a new place of employment. If constant turnover is not part of the owner’s plans, it is worth understanding and establishing feedback in the team.