Do you already have a website? That’s great! It is even better when the best Denver website design company designs the website. Most times, it doesn’t look like you need a secondary website, but what if I told you it could help your real estate business. If you’re trying to build beyond selling homes and want to branch out into property management, it might come in real handy to have a real estate business. Sometimes, you might be discouraged because of the funds, the time, and the effort it might cost you. However, below are ways a secondary website can help your real estate business.
It Avoids Confusion
You’re trying to manage two different sections of the real estate industry, and that could get a bit confusing for your clients. When you want to build your business beyond only selling a home, you’re now catering to different kinds of clients. There might be an overlap, and you don’t want to confuse your potential clients when they come on your website. Renters might be confused if they’re seeing information about buying homes on your homepage and vice versa.
The message needs to be different, so visitors don’t see ‘for sale’ listings when they’re looking for property management services. Having a secondary website helps separate the two services you offer and makes sure that they speak the message you want your clients to receive when they visit your website. You might find yourself losing traffic even if a top Denver web design company designs your website because your visitors do not have the patience to dig around your website for what they’re looking for. It will save you the risk of losing potential clients to competitors.
It will Help You Improve SEO
You need your site ranking to increase if traffic to your website is going to increase. Only when your website ranking increases will people be able to find you and, therefore, increase your sales. You are offering two services, and you want to be able to rank on both sites. However, it is possible to show up a few times when your other service is mentioned due to your website’s efficient design by a top Denver web design firm. However, you will rank even better when the whole website is dedicated to a particular service. This will be noted by search engines, which will then push your website for potential clients. When you have various services offered on your page, chances are only one part will be more pronounced on search engines than the other, and that could cost you a portion of your potential customers.