There’s never been a more important time to focus on your website. As a means of reaching your customers, making sales, and promoting your brand, your website is the strongest tool that you have at your disposal. Today, with the prevalence of smartphone and other mobile device usage, it’s crucial that your website is optimised for these platforms.
Principles For Mobile Websites
Websites accessed via mobile technology have long been associated with the frustration of slower loading speeds. This can have a negative effect on businesses as potential customers give up attempting their purchases if the website experience is poor. There are, however, actions that will optimise your website for mobile use, such as minimising the use of redirects and choosing compressed images.
Consider using Google AMP (accelerated mobile page), which helps create quick-loading mobile sites. Searching for “buy domain name” will help you find easy web development options for your mobile-friendly website, such as https://www.names.co.uk/domain-names.
Be sure that your website is able to offer a seamless user experience across a range of platforms. Mobile devices use different types of browsers, and you want to give all of your customers the same experience with your site. Don’t overlook now-defunct platforms such as Nokia’s Webkit or Blackberry’s proprietary browser. For more information, see https://www.interaction-design.org/literature/article/designing-for-the-mobile-environment-some-simple-guidelines.
Keep User Experience In Mind
It’s important to keep the user experience in mind when designing your website for mobile use. A simple design is always the best choice as it allows the user to clearly navigate your site and find what they need. Navigation can be enhanced with the addition of smart-key functions, speeding up the shopping process for your customers.
Take into consideration factors such as user eyesight coupled with smaller screen sizes, and avoid custom fonts that can be trickier to read. Make sure that your headlines and navigation menus are clear and easy to read, even on the smallest smartphones. Avoid confronting users with too many forms to fill in, and allow the option for permanent logins.
Optimising your website for mobile devices is sure to draw great dividends for your business. In addition to helping to give your customers the best experience, mobile-friendly websites can open up possibilities for QR codes or other features. It really is the best web development step you can take for your enterprise.