If you grew up in the 70s and 80s, you probably remember some jingles from your day. Those catchy little tunes cleverly disguised as marketing techniques became indelibly locked in our brains. 

Chances are, if you think hard enough, you could probably remember every word and sing it with the same melody from years ago. Such is the power of sonic branding.

Jingles are a great way to build brand awareness and give your brand a sonic launch forward. Before you say that the radio is dead, consider this, nine out of ten people 12 and up listen to the radio each week, including radio advertisements. 

Keep reading to discover five benefits of sonic branding. 

1. Increases Brand Awareness

A great jingle can increase brand awareness. But, so often, seemingly simple jingles can stay stuck in your head for years and help you remember a brand. Here are just a few examples: 

  • I’d like to buy the world a Coke jingle
  • Oscar Meyer bologna jingle
  • McDonald’s, I’m loving it jingle

Chances are, you probably recognize all of these jingles if you’re over forty. What’s interesting is it may even help you recall the commercial. Now that’s brand recall! 

2. Connects the Brand’s Message to Consumers

Great jingles don’t just help you recognize a brand name. Though, they can also help communicate a message. For example, it could describe something simple or even something more complex. 

Here are some examples of brands that used sonic advertising to communicate a message:

  • McDonald’s Big Mac jingle – it taught us all how the Big Mac is made 
  • Folgers coffee jingle – it taught us what the best part of waking up was all about
  • Nationwide – it explained they’ll always be by our side

Chances are, if you think hard enough, you can probably remember a few of your own. 

3. Connects Consumers Around a Brand

There is no doubt that if you grew up in the 70s or 80s, you probably have a pop-culture connection with people your age regarding reciting jingles. While people remember the song, they also remember the brand and feel connected to other consumers who know the jingle.

Some examples of brands that connect people are: 

  • I’d like to buy the world a Coke jingle – it connects people around the idea of peace and harmony 
  • Big Mac jingle – it connects people around what makes the Big Mac so great
  • Dunkin Donuts – it connected us to the fact that you can’t buy them in a grocery store

The point is that KillerSpots like the ones mentioned above stick with us for a lifetime.

Sonic Branding: Create Nostalgia for Your Brand

A great jingle does more than help you remember a song. Sonic branding helps consumers build nostalgia for your brand long after your ad stops playing. 

The right jingle can elevate your brand, create brand awareness, and provide pop-culture relevance. So if you’re looking for a way to advertise that won’t get buried in the pile of other marketing techniques, try a jingle. 

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